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May 2024

Marketing 101

May 8 @ 10:00 am - 12:00 pm

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials: How to choose your target group(s) How to communicate with your target(s) Market Definition Market Segmentation Competitive Analysis Company Branding Online (SEO) and Offline Marketing Register Here

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Grow Your Business with Digital Marketing

May 14 @ 12:00 pm - 1:30 pm

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth. Learn about the basics of digital marketing, including: Social Media Email Marketing Paid Ads SEO Affiliate Marketing How to use analytics to measure your success Register Here A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.

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Starting Your Small Business

May 15 @ 10:30 am - 12:00 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you're not sure how to start getting paid. You may have an idea what your concept is but you're not sure if it will make a profitable company. Navigating the ins and outs of creating a business…

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GovCon 101: Creating a Capabilities Statement

May 15 @ 12:00 pm - 1:00 pm

The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Business. This is a huge opportunity for firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In order to get noticed by small business offices, you must first create a winning capability statement. This is the most importing marketing piece you will create for your business. A properly…

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Startup Toolbox: Get Your Business Started!

May 16 @ 6:00 pm - 7:30 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…

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Combating Social Engineering Attacks

May 23 @ 12:30 pm - 1:30 pm

Learn strategies for mitigating escalating cybersecurity threats! As social engineering attacks continue to evolve and escalate, businesses must arm themselves with effective defense strategies. This comprehensive resource delves into the world of social engineering, offering insights into the latest tactics used by cybercriminals to manipulate employees and gain unauthorized access to sensitive information. With the right knowledge and proactive measures in place, businesses can strengthen their security posture and safeguard against the ever-growing menace of social engineering attacks. Register Here

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Building your Business Performance Dashboard Metrics

May 29 @ 10:00 am - 12:00 pm

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa,  as he guides you through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies, growth, or even mature businesses! During this NO-COST webinar you should be able to: : See what business dashboards look like Understand why a “scorecard” is important Become familiar with…

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June 2024

Starting a Small Business

June 4 @ 10:30 am - 12:00 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you're not sure how to start getting paid. You may have an idea what your concept is but you're not sure if it will make a profitable company. Navigating the ins and outs of creating a business…

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SBA Guaranteed Loans

June 6 @ 12:00 pm - 1:00 pm

Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners. The SBA 7a and 504 loan programs are designed for businesses gain capital to start and grow their businesses. Key Takeaways: How SBA loan programs can help small businesses achieve financing to start or grow business Types of SBA loans Documentation needed by lenders when applying for a small business loan   Speaker(s): Ford Scott…

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Hiring Your First Employee

June 18 @ 6:00 pm - 7:30 pm

Got questions about hiring at your new business such as: How and when should I hire an employee? What's the difference between and employee and a "contractor"? Which is right for your business? This class in our Start-up Toolbox series will cover the basics and give you the tools you need to get the help you need at your small business . Register Here

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Home-Based Business: Scaling your Business

June 20 @ 12:00 pm - 1:00 pm

Discover the keys to scaling your home-based business in our exclusive webinar. Explore proven strategies and actionable insights tailored specifically for home-based entrepreneurs looking to expand their operations. Unlock the potential for growth, efficiency, and success while maintaining the flexibility and autonomy of your home-based venture. Register Here

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Building a Cyber-Resilient Business

June 25 @ 12:30 pm - 1:30 pm

Arm yourself with strategies for long-term security! In an era marked by relentless cyber threats, building a cyber-resilient business is not just a goal—it's a necessity. This comprehensive guide explores the key components of cyber resilience, equipping business owners and leaders with the knowledge and tools needed to fortify their organizations against cyber-attacks. From implementing robust security measures and leveraging cutting-edge tools with proactive planning and strategic investments, businesses can thrive in an increasingly digital world while safeguarding their assets,…

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July 2024

Government Contracting 101

July 10 @ 10:00 am - 12:00 pm

The following essential steps for government contracting will be covered: The government customer Readiness to be a government contractor Marketing to the customer Government jargon Steps to get started Small business set-asides Targeting the government customer What the buyer wants to know What should go into a capability statement Register Here

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Mobile Apps: How to Plan, Execute & Launch

July 16 @ 12:00 pm - 1:30 pm

In this webinar you will learn if your small business will benefit from having a mobile app, and the steps to successfully deploy and market your app on the app stores. Areas covered include: Market Research App Scoping Finding a Developer and Budget App Business Planning Marketing Approach Building a Prototype Launching an App Promoting App Register Here

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Home-Based Business: Leveraging Technology and Automation

July 18 @ 12:00 pm - 1:00 pm

In our webinar, we delve into the transformative power of technology and automation for home-based entrepreneurs. Learn how to streamline workflows, increase efficiency, and boost productivity with the latest digital tools and platforms. Join us to discover how harnessing technology can revolutionize your home-based business operations and drive success in today's digital age. Register Here

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Start Your Business

July 18 @ 6:00 pm - 7:30 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…

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Intro to State Government Contracting

July 23 @ 12:00 pm - 1:00 pm

Each year, the State buys goods and services totaling more than $7 billion – learn how your company can be a part of that! This webinar is designed to educate small, woman and/or minority business owners about opportunities to sell their goods and services to the Commonwealth of Virginia and many local governments. The workshop will provide information about the Virginia procurement process (the eVA system) and the benefits of SWaM certification. By registering for this seminar, you grant the…

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Start Your Business

July 24 @ 12:00 pm - 1:00 pm

Get ready for opening day! Join this live webinar (Zoom) to learn the following startup essentials: Legal forms Tax registration and filing Naming your company Finance and Accounting Employees vs Contractors Foundations for your business plan Register Here

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