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Pricing Strategies for Small Business Owners: A Comprehensive Guide

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Pricing is a crucial aspect of any business, and small business owners need to get it right to stay competitive and profitable.   With various pricing strategies to choose from, it can be overwhelming to determine the best approach for your products or services. In this post, we’ll explore nine common pricing strategies, their advantages, … Continue reading Pricing Strategies for Small Business Owners: A Comprehensive Guide

Revving Up My Business: A Solopreneur’s Take on the Shenandoah County Business Summit

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Author: Jeanne Ellen Russell, www.fengshuimandalas.com Date: April 19, 2024   As a solopreneur, I wear many hats, and it can be overwhelming at times. But attending the Revup Shenandoah County Business Summit was a game-changer for me!   I was hesitant to give up a whole day, but it was worth it.   The summit … Continue reading Revving Up My Business: A Solopreneur’s Take on the Shenandoah County Business Summit

Crafting A Compelling Small Business Brand Story

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A Step-by-Step Guide for Northern Shenandoah Valley Businesses As a small business owner or solopreneur in the Northern Shenandoah Valley, you know how important it is to stand out in a crowded market. One effective way to do this is by crafting a compelling brand story that resonates with your target audience. In this post, … Continue reading Crafting A Compelling Small Business Brand Story

A Small Business Guide to Increasing Social Media Engagement

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Using US national days can help small businesses increase social media interaction. National days cover a lot of topics, many that matter to your audience. National day posts can grab people’s attention, start online conversations, and create real interactions. And this is key for small businesses because it can grow your brand and build customer … Continue reading A Small Business Guide to Increasing Social Media Engagement

Social Media Content for Small Businesses November 2023

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November 2023 is here, and it brings with it a calendar full of exciting national and world days, holidays, and national month themes that offer ample opportunities for small businesses to engage with their customers. From celebrating and raising awareness to interactive events, this month is packed with potential. Let’s explore the highlights of November … Continue reading Social Media Content for Small Businesses November 2023

What is a Fictitious Name?

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Sole proprietors in Virginia who want to operate their business under a name other than their own legal name need to understand the requirements and process for using a fictitious name, also known as a “trade name” or “doing business as” (DBA) name. Here are some key points for sole proprietors to know about fictitious … Continue reading What is a Fictitious Name?

Power Up Your Business Conference

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Are you ready to take your small business to new heights of success? Join us on October 20, 2023, at the Power Up Your Business Conference, where an extraordinary opportunity awaits you. Why Attend? ✨ Diverse Learning Opportunities: With over 20 engaging breakout sessions, we’ve tailored our conference to address the most pressing challenges faced … Continue reading Power Up Your Business Conference

Tips for Busy Small Business Owners to Increase Sales

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Running a small business can be a whirlwind of tasks and responsibilities, leaving you feeling overwhelmed and stretched thin. But what if I told you that there’s a powerful tool right at your fingertips that can help you increase sales and grow your business without adding a ton of extra time to your workload? Facebook … Continue reading Tips for Busy Small Business Owners to Increase Sales