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September 2022

Short Form Video for Social Media – Trends, Tips, and Tricks

September 26 @ 2:00 pm - 3:00 pm

Short-form videos are all the rage these days and the way that we think of them has changed. They aren't just for businesses to share on their social media channels anymore, but instead, consumers are beginning to expect short-form videos in other forms of content too. You've already seen this effect on your Facebook or Instagram feed. There are plenty of examples of brands using short-form videos to entice, intrigue, inform and educate their audiences. And consumers are responding in…

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Is Your Business Holiday Ready?

September 27 @ 1:00 pm - 2:00 pm

Before we know it, the holidays will be here! Have you already began your black Friday & Small Business Saturday prep work? If not, join us as we discuss key topics related to holiday shopping. Topics: Advertisement & Marketing How to analyze your sales trends to prepare your inventory Email & social media campaigns Planning your holiday promotions Website traffic Speaker(s): Charese Chambers Register Here

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Reach Customers Online with Google

September 28 @ 12:00 pm - 1:00 pm

Learn how Google works. Learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads. Register Here

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October 2022

Government Contracting

October 4 @ 10:00 am - 11:30 am

The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Disadvantaged (8(A)) firms and 3% is allocated for HUBZone firms. This is a huge opportunity for small firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In this presentation you will learn: In this presentation you will learn: Eligibility requirements for 8(a) certification Understanding the Application Process Understanding…

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Get Your Local Business on Google Search and Maps

October 11 @ 12:00 pm - 1:00 pm

Want your business to be found online? Need to figure out how to manage your business on Google Search and Maps? This is the workshop for you. Join us to learn how to connect with customers on Google Search and Maps. In addition, we will highlight the importance of verifying and how to use your Google Business Profile effectively. Register Here

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Grow Your Business with Digital Marketing

October 20 @ 12:00 pm - 1:00 pm

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth. Learn about the basics of digital marketing, including: Social Media Email Marketing Paid Ads SEO Affiliate Marketing How to use analytics to measure your success Register Here A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.

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Start Smart: Get Your Business Up & Running

October 20 @ 6:00 pm - 7:30 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…

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November 2022

Sell Online with E-Commerce Tools

November 1 @ 11:00 am - 12:00 pm

Learn how to sell your products online. We'll walk through listing your products for free with Google Business Profile and Merchant Center. In this workshop, we will: • Discuss the Products tab in Google Business Profile • Introduce Google Merchant Center and the basics of creating a free account and a product feed • Show how to connect your E-Commerce website (using Shopify as an example) to Merchant Center Register Here

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Financing Your Small Business

November 2 @ 10:00 am - 12:00 pm

During this live webinar (Zoom), attendees will learn: Financing Basics – Types of Financing Funding Sources & Financing Programs Common Misconceptions of Small Business Financing Bank Financing Basics Preparing for Financing Strategies for your Bank Presentation And Much More! Register Here

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Marketing 101

November 10 @ 10:00 am - 12:00 pm

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials: How to choose your target group(s) How to communicate with your target(s) Market Definition Market Segmentation Competitive Analysis Company Branding Online (SEO) and Offline Marketing Register Here

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