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March 2024

Building Your Performance Metrics

March 6 @ 10:00 am - 12:00 pm

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, on Wed, November 16th, 2022, as he guides you through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies, growth, or even mature businesses! During this NO-COST webinar you should be able to: : See what business dashboards look like Understand why a “scorecard”…

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Simple Business Plan Bootcamp

March 7 @ 10:00 am - 12:00 pm

Your plan drives critical decisions and actions that determine whether you succeed or fail. Identifying your core customers, important activities and key resources can make sure you’re focusing your business on profitability and growth Unfortunately, the business planning process can be confusing and complicated. The format of a traditional business plan can be long, lengthy and intimidating to write. Knowing what information is critical to include and knowing where to get that information can result in a plan that isn’t…

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Market Research w/ Census Data

March 7 @ 12:00 pm - 1:00 pm

Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners. Market research is an integral step in creating your business plan, identifying your competition, and identifying your market. In this workshop we will cover free resources to find market research data using the following databases: Census Business Builder International Trade Data Trade Group Data ESRI Speaker(s): Martin Short, Lead Economic Development Specialist & Public Information…

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How to Manage your WordPress Website

March 12 @ 12:00 pm - 1:30 pm

Join us and learn how to create and/or better manage your WordPress website! Are you looking for a simple, yet effective website to use for your business? WordPress might be a good option! In this workshop, we’ll cover “the basics” on creating and updating a WordPress site, including: User management Page creation and editing Image and video uploads Plugin management Linking to social media Register Here A confirmation email with the Zoom login information will be sent after registration -…

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GovCon 101: HubZones

March 20 @ 12:00 pm - 1:00 pm

The Federal Government has contracting goals for Women, Minorities, Service Disabled Veterans and HUBZone located small businesses. These set asides are a great way to gain entry into the complex world of Federal contracting. This class will introduce you to the HUBZone certification. We will cover these key areas: • Eligibility requirements for HUBZone • Understanding the application process • Understanding how to prepare before applying • Staying Certified Don’t miss out on this informative presentation on how you can…

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StartUp Toolbox: Get Your Business Started

March 21 @ 6:00 pm - 7:30 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…

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SEO & Social Selling

March 27 @ 10:00 am - 12:00 pm

The following will be covered during this live webinar: Power of SEO and social media for attracting customers, including local SEO to precisely target your market. Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated. Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins. What your digital channel…

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Trademark Basics

March 28 @ 10:00 am - 12:00 pm

Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. We’ll direct you to free resources from the USPTO and close out the discussion with a question-and-answer session. Speaker: Mariessa Terrell, Attorney…

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April 2024

Government Contracting 101

April 3 @ 10:00 am - 12:00 pm

The following essential steps for government contracting will be covered: The government customer Readiness to be a government contractor Marketing to the customer Government jargon Steps to get started Small business set-asides Targeting the government customer What the buyer wants to know What should go into a capability statement Register Here

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Service Disable Veteran Owned Small Business (SDVOSB)

April 4 @ 12:00 pm - 1:00 pm

The federal government aims to award at least 3% of all federal contracting dollars to Service-Disabled Veteran-Owned Small Businesses (SDVOSB) each year. Joining the SDVOSB program makes your business eligible to compete for the program’s set-aside contracts. You can still compete for contract awards under other socio-economic programs you qualify for. Key Takeaways: What is a SDVOSB? Who is eligible for the program? What to expect with the recent changes to the program? Register Here

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Intro to Selling to State Agencies

April 23 @ 12:00 pm - 1:00 pm

Each year, the State buys goods and services totaling more than $7 billion – learn how your company can be a part of that! This webinar is designed to educate small, woman and/or minority business owners about opportunities to sell their goods and services to the Commonwealth of Virginia and many local governments. The workshop will provide information about the Virginia procurement process (the eVA system) and the benefits of SWaM certification. REGISTER HERE Speaker: Angela Barber, Business Services Manager, Virginia…

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May 2024

Marketing 101

May 8 @ 10:00 am - 12:00 pm

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials: How to choose your target group(s) How to communicate with your target(s) Market Definition Market Segmentation Competitive Analysis Company Branding Online (SEO) and Offline Marketing Register Here

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