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October 2022

Government Contracting

October 4 @ 10:00 am - 11:30 am

The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Disadvantaged (8(A)) firms and 3% is allocated for HUBZone firms. This is a huge opportunity for small firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In this presentation you will learn: In this presentation you will learn: Eligibility requirements for 8(a) certification Understanding the Application Process Understanding…

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Get Your Local Business on Google Search and Maps

October 11 @ 12:00 pm - 1:00 pm

Want your business to be found online? Need to figure out how to manage your business on Google Search and Maps? This is the workshop for you. Join us to learn how to connect with customers on Google Search and Maps. In addition, we will highlight the importance of verifying and how to use your Google Business Profile effectively. Register Here

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Grow Your Business with Digital Marketing

October 20 @ 12:00 pm - 1:00 pm

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth. Learn about the basics of digital marketing, including: Social Media Email Marketing Paid Ads SEO Affiliate Marketing How to use analytics to measure your success Register Here A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.

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Start Smart: Get Your Business Up & Running

October 20 @ 6:00 pm - 7:30 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…

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November 2022

Sell Online with E-Commerce Tools

November 1 @ 11:00 am - 12:00 pm

Learn how to sell your products online. We'll walk through listing your products for free with Google Business Profile and Merchant Center. In this workshop, we will: • Discuss the Products tab in Google Business Profile • Introduce Google Merchant Center and the basics of creating a free account and a product feed • Show how to connect your E-Commerce website (using Shopify as an example) to Merchant Center Register Here

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Financing Your Small Business

November 2 @ 10:00 am - 12:00 pm

During this live webinar (Zoom), attendees will learn: Financing Basics – Types of Financing Funding Sources & Financing Programs Common Misconceptions of Small Business Financing Bank Financing Basics Preparing for Financing Strategies for your Bank Presentation And Much More! Register Here

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Marketing 101

November 10 @ 10:00 am - 12:00 pm

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials: How to choose your target group(s) How to communicate with your target(s) Market Definition Market Segmentation Competitive Analysis Company Branding Online (SEO) and Offline Marketing Register Here

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Building your Business Performance Dashboard Metrics – A Step by Step Guide

November 16 @ 10:00 am - 12:00 pm

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, on Wed, November 16th, 2022, as he guides you through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies, growth, or even mature businesses! During this NO-COST webinar you should be able to: : See what business dashboards look like Understand why a “scorecard”…

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Government Contracting 101

November 16 @ 12:00 pm - 1:00 pm

The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small business. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to government. This presentation will help you prepare your firm to get noticed by government and prime buyers by developing a proper marketing…

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Managing Your WordPress Website

November 17 @ 12:00 pm - 1:00 pm

Join us and learn how to create and/or better manage your WordPress website! Are you looking for a simple, yet effective website to use for your business? WordPress might be a good option! In this workshop, we’ll cover “the basics” on creating and updating a WordPress site, including: User management Page creation and editing Image and video uploads Plugin management Linking to social media A confirmation email with the Zoom login information will be sent after registration, please be on…

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December 2022

Use YouTube to Grow Your Business – Let’s talk about YouTube!

December 1 @ 1:00 pm - 2:00 pm

Are you thinking of creating a YouTube Channel? Are you currently using YouTube for your business? Not sure how to get started or how to build your channel? This is the webinar for you. Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand. In this workshop, we'll discuss best practices for: • Why you should have a YouTube channel • How to set up a…

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Start a Business (Legal & Administrative Steps)

December 8 @ 10:00 am - 12:00 pm

Get ready for opening day! Join this live webinar (Zoom) to learn the following startup essentials: Legal forms Tax registration and filing Naming your company Finance and Accounting Employees vs Contractors Foundations for your business plan Register Here

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Mobile Apps: How to plan, Execute & Launch

December 8 @ 12:00 pm - 1:00 pm

Does your business need a mobile app? In this bootcamp you will learn if your small business will benefit from having a mobile app, and the steps to successfully deploy and market your app on the app stores. Areas covered include: Market Research App Scoping Finding a Developer and Budget App Business Planning Marketing Approach Building a Prototype Launching an App Promoting App Presented by Cameron Nelson, CV SBDC and Virginia SBDC Chief Digital Advisor Register Here

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Make Better Business Decisions with Google Analytics

December 13 @ 1:00 pm - 2:00 pm

Join us as we discuss and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. We will discuss using Google Analytics to help you collect and interpret real-time information, review some of the reports and terms used so you can learn more about your target audience and how to achieve your business goals. During this session, we will: • Identify business goals (and how you plan to use your online presence…

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