The cost of acquiring new customers has increased almost 60% over the past six years. If this is something you’re struggling with, you’re not alone: 49% of companies report that customer acquisition is their primary marketing objective.

Even with the best small business ideas, spraying and praying doesn’t work for anybody — you need to make sure you’re spreading the word to the right people.

Here’s something to think about:
Finding customers starts with figuring out who your ideal customer is. You may sell to everyone between ages 18-60 BUT who buys the most from you?
What age are they? Are they male or female? Income level?
Where do they get their information from?
What do they care about?

Are you offering a solution to a problem that people are willing to pay to solve?

Are you using pictures of people in your marketing that are similar to your ideal customer? Can your customer relate to your marketing?

If you’re struggling with finding new customers please reach out to us for a
marketing consultation! Email [email protected]