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March 2017
Marketing Made Easy
If you're like most small businesses, you have a very tight marketing budget. The 21st Century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Explore the components of an effective marketing plan in this comprehensive seminar. Tips on effective press releases will also be…
May 2017
HR/Culture for Small Business
Culture can make or break you in small business. This class will help small business owners to learn how to hire for the right fit, and how to create a winning team culture. Learn how you as a leader are instrumental in creating, teaching, enhancing, and maintaining the right culture. REGISTER HERE
Financial Management
This seminar, brought to you by the City of Winchester Economic Development Authority and Old Town Winchester, will explore financial management tools to help you reach your goals through sound business decisions. We'll walk through the basic financial statements, discuss the purpose of each one, and explain how they work together for your business. We'll discuss tips to improve cash flow. Last, we'll provide you with modern day apps and online tools to help make financial management easier in…
June 2017
Banking for Small Business
“Banking for Small Business” will discuss banking products and services available to aspiring and existing entrepreneurs, including business checking, merchant services, business loans and cash management services. This class also explains how to select the best banking products and services for their business. Guest instructors from the banking industry, Tommy Mutter and Billy Whirley. At the end of the class, entrepreneurs will: • Gain a solid understanding of the banking products and services available to small business owners • Understand…
How to Use A Facebook Page for Business
Learn how to reach customers and gain sales from your Facebook business page. Learn how to use it to boost referrals and increase sales. Please note we will not be reviewing how to create a Facebook Business Page. Information on creating a Facebook page can be found HERE Pre-Registration is required here
November 2017
How to Get Thru The Tough Months
There are two types of business--those that have had tough times and those that are going to have tough times. Running a seasonal business provides unique challenges. You have to stretch your funds to last. Join us to learn how to prepare for the busy seasons and figure out how strategize to survive the slow months. Register HERE
November 2018
Brew N Business
Join us for a cup of coffee, networking, and brainstorming. This monthly meeting is at 7:30AM on the first Friday of the month at Woodstock Cafe in Woodstock. One business each month will share a problatunity (problem opportunity) and the group will brainstorm potential solutions. You may have the same question as the business presenting AND chances are you will also take away a great idea you can use!
January 2019
Website Assistance
This workshop is for small business owners who have a website or need a website. Do you have burning questions about how to create or manage your website? Bring your laptop for one-on one assistance from Shenandoah University staff and students. Register Here
February 2019
Selling to the Commonwealth
eVA is Virginia's online, electronic procurement system. This web-based vendor registration and purchasing system allows state agencies, colleges, universities and many local governments to use eVA to conduct all purchasing and sourcing activities for goods and services. Last year, the Commonwealth of Virginia spent more than $6 Billion on goods and services. Goods and services that you probably sell! For every $100 the Commonwealth spent on goods and services, $37, went to a SWaM vendor. Are you getting your share?…
March 2019
Brew N Business CANCELLED DUE TO WEATHER
We're erring on the safe side and cancelling due to impending weather. We'll see you the first Friday in April.