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Past Events
December 2023
F.A.S.T. Marketing
Gain Insight into: • Market Research • Identifying Overall Market & Target Market • Analyzing Competition • Marketing, Sales, & Promotional Strategies • Pricing Dynamics This workshop will help you carve out a strong market presence, tailor your marketing strategies, and understand how to price your offerings competitively. This is the 3rd in a series of three workshops for the FAST Accelerator Program. The workshops can be taken in any order and will help lay the groundwork for your business…
January 2024
Government Contracting 101
The following essential steps for government contracting will be covered: The government customer Readiness to be a government contractor Marketing to the customer Government jargon Steps to get started Small business set-asides Targeting the government customer What the buyer wants to know What should go into a capability statement Register Here
Understanding Money
Understanding the money side of the business is crucial for sustainability and growth. This workshop equips you with the essential knowledge you need to navigate financial avenues like: • Access to Capital • Business Loans and Grants • Investments and Bootstrapping • Building Business Credit • Crafting a Loan Package Whether you're still mapping out your business idea or looking to scale, gaining financial literacy through this workshop can make all the difference in ensuring your business’s long-term success. Register…
Show Me the Money
Join us to start off 2024 right! You'll learn about grants, angel investors, commercial bank lending and non-bank lending. This will be a hybrid event. Attend in person at the Laurel Ridge Community College Fauquier campus or attend online. You will receive a Zoom meeting link after registration. Sponsored by UVA Community Credit Union Register Here
Starting a Business
Get ready for opening day! Join this live webinar (Zoom) to learn the following startup essentials: Legal forms Tax registration and filing Naming your company Finance and Accounting Employees vs Contractors Foundations for your business plan Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration Register Here
February 2024
Financing Your Business
During this live webinar (Zoom), attendees will learn: Financing Basics – Types of Financing Funding Sources & Financing Programs Common Misconceptions of Small Business Financing Bank Financing Basics Preparing for Financing Strategies for your Bank Presentation This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration Register Here
Start Your Business
Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…
Gov Contracting: Women Owned Small Business Certification (WOSB)
The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Woman Owned and Economically Disadvantaged Woman Owned Businesses (WOSB/EDWOSB). This is a huge opportunity for small woman owned firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In this presentation you will learn: • Eligibility requirements for WOSB/EDWOSB • Understanding the application process • Understanding how to prepare before…
Marketing 101
Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials: How to choose your target group(s) How to communicate with your target(s) Market Definition Market Segmentation Competitive Analysis Company Branding Online (SEO) and Offline Marketing Register Here
Patent Basics
This webinar will cover the basic facts about patents. We will explore the different types of patents, including utility, design, and plant. We will define the difference and use of both provisional patent applications and non-provisional patent applications. Further, we will discuss the process of patent prosecution, the role of the U.S. patent examiner and what to expect when working with the USPTO. Information regarding a number of patent prosecution programs and initiatives available to applicants will also be provided.…
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