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August 2022

Social Media Marketing 101

August 9 @ 1:00 pm - 2:00 pm

Join us as we walk you virtually through the basics in understanding Social Media Marketing! Key takeaways: Doing your front-end work Establishing your baselines Helpful social media marketing tools This workshop will have time for Q + A. Register Here

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Canva For Small Businesses

August 29 @ 10:30 am - 12:00 pm

Heard of Canva but unsure of how to utilize it for your small business?? Join us for an interactive workshop that will walk you through setting up your brand standards, utilizing templates, and creating from scratch! You will need to register for a FREE Canva account to join us! Registration is limited. Register today!

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September 2022

Government Contracting

September 6 @ 10:00 am - 11:30 am

The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Business and 10% for Small Disadvantaged Business. This is a huge opportunity for firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through Federal, State and Local contracts. But first you need to be able to find those opportunities. In this presentation you will learn: Where the Government dollars are spent…

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Simple Business Plan Bootcamp September 2022

September 8 @ 10:00 am - 12:00 pm

Create a Basic Plan for Your Small Business All businesses need a plan to succeed. Your plan drives critical decisions and actions that determine whether you succeed or fail. Identifying your core customers, important activities and key resources can make sure you’re focusing your business on profitability and growth Unfortunately, the business planning process can be confusing and complicated. The format of a traditional business plan can be long, lengthy and intimidating to write. Knowing what information is critical to…

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The Truth About Employee Retention Tax Credits

September 15 @ 2:00 pm - 3:00 pm

There has been a lot of ads and articles recently, including phone calls to small businesses, about the Employee Retention credits and the ability to receive up to $26,000 per employee. Is this for real? Is it a new credit for small businesses? Hear the facts before you sign up for one of these services that might charge you up to 30% of your credit. This session is for: Small businesses that were in business and had W2 wages prior…

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Marketing on a Budget

September 20 @ 9:30 am - 10:30 am

Participants will learn free and low cost ways to market their business and increase sales. Topics will include: *Getting the most out of social media *Using email marketing effectively *Free resources to make your business look great *Participants will receive tips and ideas they can begin implementing right away Speaker(s): Hope Gayles, Associate Director, Communications & Outreach & Public Information Officer at Southern Virginia Higher Education Center Co-Sponsor(s): LSBDC, GMU, SBA, VSBDC, SVHEC, GoVA   Register Here Fee: No Cost

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SEO & Social Selling *Webinar (Live)*

September 21 @ 10:00 am - 12:00 pm

The following will be covered during this live webinar: Power of SEO and social media for attracting customers, including local SEO to precisely target your market. Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated. Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins. What your digital channel…

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Canva 101: A Primer for Small Business Owners

September 21 @ 10:30 am - 12:00 pm

Heard of Canva but unsure of how to utilize it for your small business??   Join us for an interactive workshop that will walk you through setting up your brand standards, utilizing templates, and creating from scratch! You will need to register for a FREE Canva account to join us! Register Here

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Success Through e-Commerce

September 22 @ 12:00 pm - 1:00 pm

Join us if you’re interested in pivoting more of your efforts to ONLINE SALES This session will cover: • The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this! • The various e-commerce platforms available and how to select the best based on your specific business needs. • How to setup and manage your online storefront or service portal and how to use data and marketing to maximize…

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Start Smart: Get Your Business Up and Running

September 22 @ 6:00 pm - 7:30 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…

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