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March 2024

StartUp Toolbox: Get Your Business Started

March 21 @ 6:00 pm - 7:30 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you’re not sure how to start getting paid. You may have an idea what your concept is but you’re not sure if it will make a profitable company. We’ll cover the importance of creating a business…

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SEO & Social Selling

March 27 @ 10:00 am - 12:00 pm

The following will be covered during this live webinar: Power of SEO and social media for attracting customers, including local SEO to precisely target your market. Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated. Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins. What your digital channel…

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Trademark Basics

March 28 @ 10:00 am - 12:00 pm

Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. We’ll direct you to free resources from the USPTO and close out the discussion with a question-and-answer session. Speaker: Mariessa Terrell, Attorney…

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April 2024

Starting Your Small Business

April 2 @ 10:30 am - 12:00 pm

Do you want to open your own business? Do you have an idea for a product or service and you want to bring to market? Maybe you have people ready to buy your products, or customers ready to sign up for your services, but you're not sure how to start getting paid. You may have an idea what your concept is but you're not sure if it will make a profitable company. Navigating the ins and outs of creating a business…

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Franchising 101: Starting a Business Through a Franchise

April 2 @ 12:00 pm - 1:30 pm

What does it take to be a successful franchise owner in Virginia? Whether you are interested in operating a full-time business, being a semi-absentee investor, or having a highly profitable summer business, learn what to look for in a franchise, which franchises do well (and don’t do well) in our region, and state and local regulations to be aware of before signing a franchise agreement. There will also be information about franchise trends and opportunities. Speaker: Heather Rosen, President of FranNet…

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Government Contracting 101

April 3 @ 10:00 am - 12:00 pm

The following essential steps for government contracting will be covered: The government customer Readiness to be a government contractor Marketing to the customer Government jargon Steps to get started Small business set-asides Targeting the government customer What the buyer wants to know What should go into a capability statement Register Here

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Pricing Your Small Business Services

April 3 @ 10:00 am - 11:30 am

How do you generate the "right" price for your service-based business? We'll go over basics of budgeting for your small business first, since that's the foundation of making service-pricing decisions. Then we'll talk through the process of figuring out your prices for your services -- both hourly rate models and package models. Post-workshop, registrants will receive a free digital template for business budgeting, a one-pager with the process overview of service-pricing, a copy of the slides from the webinar, and…

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Service Disable Veteran Owned Small Business (SDVOSB)

April 4 @ 12:00 pm - 1:00 pm

The federal government aims to award at least 3% of all federal contracting dollars to Service-Disabled Veteran-Owned Small Businesses (SDVOSB) each year. Joining the SDVOSB program makes your business eligible to compete for the program’s set-aside contracts. You can still compete for contract awards under other socio-economic programs you qualify for. Key Takeaways: What is a SDVOSB? Who is eligible for the program? What to expect with the recent changes to the program? Register Here

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Grow Your Business with Digital Marketing

April 16 @ 12:00 pm - 1:30 pm

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth. Learn about the basics of digital marketing, including: Social Media Email Marketing Paid Ads SEO Affiliate Marketing How to use analytics to measure your success Register Here A confirmation email with the Zoom login information will be sent after registration - a day before before the event - please be on the lookout for it.

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GovCon 101: 8A Business Certifications

April 17 @ 12:00 pm - 1:00 pm

The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Disadvantaged(8(A) firms. This is a huge opportunity for small firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In this presentation you will learn: • Eligibility requirements for 8(a) certification • Understanding the Application Process • Understanding how to prepare before applying • Staying Certified Register Here

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