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February 2017
Small Business Recordkeeping, Structure, & Taxes
The class is intended for any small business owner that needs help keeping their company financially stable. The financial management training will introduce record-keeping techniques to help small business owners uncomplicate their lives. Topics covered will include financial statements and business terminology; cash flow management tips; and how to manage accounts receivable and accounts payable. A successful business rests on sound record-keeping practices and solid cash flow. Without good records it is impossible to determine the financial condition or profitability…
March 2017
Business Insurance for Small Business
Every small business owner should review their policies once a year. This class is for companies in all stages of business development, especially those who do not yet have insurance or find some insurance terms and concepts to be confusing. Special guest instructors from the Insurance field Brian Wilkins and Drew Forte. In this class entrepreneurs will – Recognize the importance of small business insurance – Understand the full range of insurance products and services - …
Marketing Made Easy
If you're like most small businesses, you have a very tight marketing budget. The 21st Century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Explore the components of an effective marketing plan in this comprehensive seminar. Tips on effective press releases will also be…
May 2017
HR/Culture for Small Business
Culture can make or break you in small business. This class will help small business owners to learn how to hire for the right fit, and how to create a winning team culture. Learn how you as a leader are instrumental in creating, teaching, enhancing, and maintaining the right culture. REGISTER HERE
Financial Management
This seminar, brought to you by the City of Winchester Economic Development Authority and Old Town Winchester, will explore financial management tools to help you reach your goals through sound business decisions. We'll walk through the basic financial statements, discuss the purpose of each one, and explain how they work together for your business. We'll discuss tips to improve cash flow. Last, we'll provide you with modern day apps and online tools to help make financial management easier in…
June 2017
Banking for Small Business
“Banking for Small Business” will discuss banking products and services available to aspiring and existing entrepreneurs, including business checking, merchant services, business loans and cash management services. This class also explains how to select the best banking products and services for their business. Guest instructors from the banking industry, Tommy Mutter and Billy Whirley. At the end of the class, entrepreneurs will: • Gain a solid understanding of the banking products and services available to small business owners • Understand…
October 2017
Business Plan Bootcamp
This interactive class is for potential business owners who want to write a usable and flexible business plan to start a business. Participants will learn the elements of a business plan and how to use research to improve the success of their plan. After leaving this class, entrepreneurs will be able to complete their own business plan and financials, using tools they will receive in class. Register HERE
November 2017
How to Get Thru The Tough Months
There are two types of business--those that have had tough times and those that are going to have tough times. Running a seasonal business provides unique challenges. You have to stretch your funds to last. Join us to learn how to prepare for the busy seasons and figure out how strategize to survive the slow months. Register HERE
November 2018
Is Owning a Small Business Right For You?
Are you an aspiring entrepreneur? Come explore the realities of starting a business and access your readiness to start a business. At the end of the class, entrepreneurs will: (1) Discern between the myths and realities of small business ownership; (2) Start a self-assessment to determine their readiness to become a small business owner; (3) Gain insight about their readiness to start to a business; (4) Learn the various types of business; and (5) Develop a checklist to apply for…
January 2019
Website Assistance
This workshop is for small business owners who have a website or need a website. Do you have burning questions about how to create or manage your website? Bring your laptop for one-on one assistance from Shenandoah University staff and students. Register Here
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