Events Search and Views Navigation
Past Events › Business Development
February 2021
Reaching Customers Online with Google
Consumers trust Google, so getting found on Google gives you an automatic advantage! If you’re not keeping up Google’s updates and ever-changing algorithms, your sales funnel can start to feel a little light. Worry not! We’re going to show you how to attract and acquire customers to your business through Google Search and cover some important channels and strategies to keep your new client base growing. It’s important you understand the multiple ways potential customers can discover your business on…
August 2021
Cryptocurrency – Art & the Future
A Conversation with NYT Technology Journalist Kevin Roose on NFTs, Cryptocurrency, Art and the Future. Join us for a lively conversation, as Academy Center for the Arts Director Geoff Kershner talks with Kevin about how changing technology with impact not only the Arts, but the world. Kevin Roose is an award-winning technology columnist for The New York Times and the best-selling author of three books, Futureproof, Young Money, and The Unlikely Disciple. His column, "The Shift", examines the intersection of…
Starting a Small Business
Join Dale Maza, LFSBDC Advisor as we take you through six steps to open your new business. Dale will give you key conversations you need to have, a method to figure out if you have a valid business, give you a strategy for starting your business via the business plan template and business model canvas, steps to open an official business at a local, state, and federal level, and suggestions for the advisory team you need to have help you!…
September 2021
Get Your Local Business on Google Search and Maps
Want your business to be found online? Need to figure out how to manage your business on Google Search and Maps? This is the workshop for you. Join us to learn how to connect with customers on Google Search and Maps. We will highlight the importance of verifying and how to use your Google Business Profile effectively. In this session we’ll show you how to: Create or claim your Business Profile on Google Manage your business info across Google Search…
October 2021
Craft Beverage Finance – What You Need To Know Before Speaking With Your Banker
It takes significant financial wherewithal to enter and succeed in the competitive craft beverage industry, but it's not always clear what it takes to raise capital. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Jason Sleeman, VP of Craft Beverage Lending at United Community Bank, what he looks for when working with craft beverage clients. The free-flowing conversation will touch on key ratios, benchmarking, revenue projections, and other important information that you'll want to…
February 2022
Growing Your Agribusiness
An information and idea session will be held on Friday, February 25, 2022, at the Clarke County Fairgrounds Ruritan Building, to assist, and gather feedback from, those looking to start or grow their agribusiness in Winchester, Frederick County, or Clarke County, Virginia. Available assistance and tools will be discussed, and priorities will be formulated to help regional agritourism and agribusinesses thrive. “We’re excited to be a part of this regional group initiative to support and encourage our agricultural businesses, which have…
March 2022
Financial Management in Spanish
This seminar will be conducted in Spanish. The following topics will be covered: * Checking Account basics( what documentation is needed and why) * Payroll principals * Human resources (legal/immigration/SSNs, Subcontractors versus employees) * Basic Financial Recordkeeping (classifying expenses, owner/employee payments, taxes) * Business loan application documents required for loans Register Here Co sponsored with
December 2022
SEO & Social Selling
The following will be covered during this live webinar: • Power of SEO and social media for attracting customers, including local SEO to precisely target your market. • Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated. • Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins. •…
April 2023
Foundations for Success: Business 101
Do you have a business idea? Are you an early stage business and could use a boost? Entrepreneurs who start with a solid foundation of research, planning, and organization are up to 89% more likely to remain in business three years later. Join our Business 101 seminar to position your business for longevity and success. We’ll cover: Validating Your Idea • Business Plan Basics • Managing Your Money • Funding Options After Business 101, follow-up appointments are available with SBDC…
January 2024
Starting a Business
Get ready for opening day! Join this live webinar (Zoom) to learn the following startup essentials: Legal forms Tax registration and filing Naming your company Finance and Accounting Employees vs Contractors Foundations for your business plan Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration Register Here