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Understanding What Customers Really Want to Buy

May 6, 2021 @ 8:30 am - 12:00 pm

The question is, what do they find worth buying with their hard earned dollars? Whether your customers are individuals (BtoC), other companies (BtoB) or public sector organizations (BtoG) understanding what the customer really wants and needs is the key to driving revenue and profit for your business.

Being clear how they see your value enables you to meet their expectations and increase your sales. It helps you aligns what you offer to what they really want to buy. To help you uncover this critical formula this interactive online workshop will guide you through a globally adopted structured methodology that is the heart of the lean business canvas called value proposition design (VPD). A clear value proposition is the core of every good business model and plan. Defining it well can take your business to the next level by driving new customer acquisition and foster customer loyalty over time.

In this two-part workshop, you will discover a simple methodology for Value Proposition Design (VPD) to help you develop the right products and services for your specific customers. That core value will also be the bedrock you build your marketing and sales messaging on to catch customer’s attention.

At the end of the workshop, with LSBDC counselors help, you will have:

  1. Identified all the benefits your product offers that your target customer cares about.
  2. Articulated why your target customer ascribes value to these benefits.
  3. Identified what problem your prospective customer would pay to solve
  4. Understood how to package your product or service to be the preferred provider of this value

Join other like minded business owners and entrepreneurs in this 1/2 day online workshop to define your true value to your customers, so you can sell more and grow faster in today’s competitive marketplace.

Register Here


May 6, 2021
8:30 am - 12:00 pm