How do I know which Facebook ad objective to use to reach my end goal? Do I want to drive people to my website, build brand awareness, or get more people to my event? Brand awareness, reach, traffic, engagement and video views tend to be the most popular. Join us to walk thru the creation of a Facebook ad and a brief discussion on how to use Facebook analytics to see if it’s working.  Bring your laptop for this interactive workshop.

Brand Awareness: Increase awareness for your brand by reaching people who are more likely to be interested in it.

Reach: Show your ad to the maximum number of people.

Traffic: Send more people to a destination on or off Facebook such as a website, app or Messenger conversation.

Engagement: Get more post engagements, Page likes, event responses or offer claims

Video Views: Get more people to view your video content

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