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Government Contracting Series |Marketing to the Government
May 24, 2022 @ 10:00 am
The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small businesses. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to the government. This presentation will help you prepare your firm to get noticed by the government and prime buyers by developing a proper marketing plan and strategy.
In this session you will learn:
- Steps to take to be where you can be found by buyers
- Preparing a winning capability statement
- Organize your website, business cards and marketing materials
- Prepare a marketing plan to attract buyers
Who should attend: Current small business owners in all industries who are curious about expanding their business to include government contracting
Presenters: Lisa Wood, Virginia PTAC Director + Ramain Gohar, Business Manager, Virginia Department of Small Business and Supplier Diversity